Exuding camaraderie in the South is, quite frankly, quite the spectacle. Around here, autumn heralds the football season, igniting a fervent celebration every Saturday, complete with some of the nation’s finest tailgating scenes and the most unwavering fans, resplendent in their team hues. Yet, in the South, it’s not just about donning a jersey. Game day attire is almost an art form, be it cheering your team on the Quad, the Grove, amidst the Hedges, or in the hallowed grounds of Death Valley.
Whether you’re gearing up for another round of football seasons or preparing to attend your maiden Southern football encounter, here’s what you need to know about the South’s game day fashion, complete with insights, cautions, and unspoken tenets.
Image courtesy of Jeffrey Vest/Icon Sportswire
You’ll spot everything from simple, unadorned jerseys to sundresses, sparkling jewels, cowboy boots, blazers, and bow ties. School colors are always revered, and sometimes, in a manner that outsiders might find excessively flamboyant for a football game. Yet, to us, it’s never merely been a football match.
This long-standing tradition has been somewhat relaxed by the majority, though it remains a notable exception during football season. With numerous Southern teams embracing white as part of their school palette, it’s wiser to wear a white ensemble than to don the colors of the opposing team, particularly if you’re backing a school with colors that are difficult to find. (We’re talking about you, University of Tennessee orange.)
It’s not uncommon—especially on state rival weekends or at secluded tailgates at someone’s home—for fans of both teams to be invited to the same tailgate. This is when our rigorous Southern etiquette training truly shines. Both factions can coexist harmoniously while wearing their team colors, as long as no one oversteps by arriving in a theme that could provoke a reaction.
In some institutions, tailgating has evolved into an entire social event, with certain tailgates earning reputations as the most spirited or opulent (complete with chandeliers, tablecloths, televisions, and more). Sometimes, an invite to a sought-after tailgate signifies that everyone is expected to be dressed to the nines, with bow ties included. Keep in mind that while you might want to join the fashion fray, a jersey is always in style.
Southern Living, September 1968
Football days in the South kick off in August, when the heat and humidity are at their peak, and they tend to linger through September, October, and occasionally into November. To endure a full day of tailgating and stadium seating, preparation is key. Opt for clothing that masks sweat, and don’t forget sunscreen, hats, sunglasses, and any other items to combat the heat.
Yes, everyone will be as hot as you are, but they’ll still arrive adorned and revel in every moment of the experience.
