After a five-year hiatus, Domino’s is reinventing itself with a fresh, new image. This transformation encompasses a redesigned emblem, a color palette upgrade, stylish new attire, and a catchy tune by the five-time GRAMMY nominee, Shaboozey, all meticulously designed to capture the interest of pizza enthusiasts worldwide.
The highlight of this brand facelift is the strikingly new pizza boxes, boasting bolder and brighter hues, with the logo prominently featured. For those seeking a touch of sophistication, their Handmade Pan and Parmesan Stuffed Crust offerings will arrive in a chic black and gold packaging.
Additional enhancements include a more vivid color scheme. Although Domino’s classic red and blue are still present, the hues have been intensified to create a more captivating visual. A fresh custom typeface, “Domino’s Sans,” will grace print and digital media. Characterized as “thicker and more hearty,” this font showcases perfect circles and semicircles, echoing the silhouette of a pizza.
This facelift extends beyond packaging, with a website and app revamp, contemporary in-store visuals, and a younger, more vibrant staff attire, complete with the brand’s playful “Cravemark,” “Dommmino’s,” a nod to the unavoidable “mmm” that comes with the name “Domino’s.”
“Many businesses rebrand themselves when facing difficulties,” shared Domino’s Executive Vice President, Kate Trumbull, in the company’s press statement. “However, following years of groundbreaking growth, this refresh is about maintaining our momentum to be the best version of ourselves. It’s lively, it’s daring, and it’s enjoyable. It’s all about pizza!”
The new Domino’s aesthetic will gradually roll out across the United States and internationally over the coming months, heralding an exhilarating and delicious new era for the legendary pizza chain.
